Many people think that when they are creating back links for their sites that they should ONLY strive for do-follow links.
Actually, you need a mix of BOTH do-follow and no-follow links for your site’s back links.
Here’s why:
Google invented the “no-follow” link attribute in 2005 as a measure to discourage spamming. No follow is an html attribute that is added to any pages hyperlinked to in blog comments. The hyperlinks in question no longer pass any value that will help improve the target site’s search engine rank.
Now, it’s relatively easy to find do-follow blogs with a simple search on Google. But it’s really not work over obsessing about.
Consider this: Which type of link do you think would give your site more link juice?
A) A do-follow link from a PR N/A site in an unrelated niche
or
B) A no-follow link from a PR 8 site in a related niche
I’ll vote for option “B” every time.
As well, if you only have do-follow links, it doesn’t look natural at all.
If you have 200 do-follow back links to your site from unrelated sites, but not even a single no-follow link from a related site, doesn’t it leave an obvious footprint?
Walk softly on Google’s earth, folks.
